Alexander Group

Established in 1971, Alexander Group is a prominent family-owned transport company in New Zealand. We developed a suite of photography and video content that captured their evolution from a family-run cartage firm to a leading national transport brand. These images were produced to showcase their operational scale, team dedication, and innovative services, reinforcing internal culture and enhancing external perceptions. The content was strategically utilised across their new website, social media platforms, and public relations materials, demonstrating how compelling visual storytelling can elevate brand identity and resonate with diverse audiences.